Facebook Ads Training Day - Beginners - April Dates

Rural Enterprise Skillnet is now part funding this course.
* You must book direct with Rural Enterprise Skillnet to avail of this discount.

To Book Email or Call - Brenda 

manager@ruralenterpriseskillnet.ie - 087 685 8550

The greatest problem with Facebook Marketing is that the average business doesn't find it customer or time friendly. It requires a deep understanding of how to manage so that you actually get results within a time frame that you can manage. Knowledge of analytics, testing, what to post, how to retarget and more importantly knowledge of the almost daily changes that Facebook throws into the mix.

This course demystifies Facebook Advertising making it easy for SME to learn when to use it, why they are using it and how they can deliver and get results.


 April dates will be up here soon, Please contact Brenda in the meantime


Join me for a full day 

Date: As above

Time: 10am - 4.00pm

Venue: As Above 

Cost: €80 Per Person (When booked with Skillnet)

To Book Email or Call - Brenda 

manager@ruralenterpriseskillnet.ie - 087 685 8550


Course Agenda

Who Should Attend: ​This course is for those who want to learn how to use and set up their own Facebook advertising campaigns to market their business. To remove the "fear" of running Facebook campaigns and for the participant to achieve the results they aim for, Increased sales, visits to a website, etc.


  •  Small business owners 
  •  Online marketers
  •  Advertising managers
  •  Anyone looking to master Facebook Marketing
  •  Businesses looking to master Facebook Ads
  •  ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook, that work!

10am​ - Registration

Introduction to Facebook Advertising

  • Facebook Family
  • Boosting a post vs Facebook ads manager
  • Considerations for boosting posts
  • Ad Auction and Delivery Overview
  • Building a Facebook Audience
  • Facebook core audiences ● Audience insights
  • Facebook Campaign Setup
  • Facebook campaign structure
  • Creating a Facebook ad campaign
Lunch 1pm-2pm
  • Designing & Creating a Facebook Ad

  • Common Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
  • Optimizing your Facebook Ad Campaigns
  • Understanding campaign performance in ads manager
  • An Introduction to the Facebook pixel
  • Using Facebook Ads to meet Business Objectives
  • Facebook Ad Case Studies

4.00 pm Q & A 4.30 pm Close

Walk away with the ability to:

  • Effectively boost your ads on page posts

  • Build an audience using Facebook's native data

  • Setup a Facebook campaign within the Facebook ads manager

  • Design and build an effective ad

  • Understand campaign performance within the ads manager

  • How to use the Facebook Pixel to optimize your campaigns

  • How Facebook ads can help you achieve different business


  • Supporting Material with step by step video tutorials of setting up campaigns